My Process
My design process centers on human-centered problem solving through three core phases. I begin with Discovery, conducting stakeholder interviews, user research, competitive analysis, and persona development to establish project foundations.
Next comes Strategy & Design, where I translate insights into solutions through information architecture, user flows, wireframes, prototypes, and strategic storytelling while continuously testing and collaborating with stakeholders and developers.
Finally, in Refinement & Delivery, I craft the visual language and UI components, conduct rigorous user testing, iterate based on feedback, and deliver comprehensive specifications and asset libraries to ensure seamless developer handoff.
